Paula Carolina & Sara Holzwarth were guests at the Open House

Paula Carolina has been releasing music since 2021 and has established herself as a fixture on the German-language indie scene with songs like “Schreien!” and “Trophäe.” She is best known for her socio-political lyrics as well as her self-determined and uncompromising artistic stance. With her band-driven sound, she has already performed at festivals such as Hurricane, Southside, and Deichbrand and has appeared on shows like “Inas Nacht,” among others.

Her manager, Sara Holzwarth (B.A. in Music Business), has been with her since the beginning of her career. Together with Michael Herberger, the two discussed the collaboration between artist and management, strategic decisions within the project, and navigating the changes in an evolving music industry.