Full House at the Open House with Mark Forster
06. November 2026
On Tuesday, November 3, Mark Forster was a guest at the Popakademie Baden-Württemberg’s Open House, where he spoke about his development as an artist, the strategic reorientation of his brand in recent years, and how to shape one’s own career on one’s own terms. “Mark Forster – I Am the Brand. Right? On Rebranding, Artistic Freedom, and the Power Behind Your Own Career” was the title of the evening’s event. In a conversation with Michael Herberger, Managing Director and Director of Music and Creative Industries, we discussed moments of triumph, headwinds, and the art of constantly reinventing oneself without losing sight of who you are.
With songs like “Au Revoir,” “Chöre,” and “Übermorgen,” Mark Forster is one of the most successful artists in German pop music. The fact that this musician—who has received numerous gold, platinum, and diamond awards—has not only a knack for hits but also a sense of humor became clear, if not before, then certainly during the Q&A session that followed. Open, self-deprecating, and quick-witted, Forster answered the audience’s questions, turning the Open House into an evening that was as entertaining as it was personal.