Lecturers

The special study model of the Department of Music and Creative Industries at the Popakademie Baden-Württemberg includes a high degree of practical relevance and a certain flexibility in order to be able to integrate current developments and trends into the curriculum in a timely manner. For this reason, there are no traditional academic chairs at the Popakademie, but rather guest lecturers from business or academic practice.

The Popakademie has awarded professorships to seven of these lecturers from the music and creative industries:

In addition, there are the professorships of the Business Director of the Popakademie as well as those of the Programme Manager of the Department of Music and Creative Industries:

• Prof. Hubert Wandjo (Music Industry in general)
• Prof. Dr. Alexander Endress (Music and Cultural Industry, Scientific Methods, Business Administration)
• Prof. Dr. Nina Schneider (Cultural and Creative Industries, Empirical Methods, Communication and Media Studies)

The other lecturers are from the following companies/institutions, among others:

Universal Music, Sony Music, Warner Music, BMG, Google/YouTube, Warner Chappell, Universal Publishing, Roba Musikverlag, Spotify, Südwestrundfunk, Four Artists, ass concerts+promotion, Semmel Concerts, BB Promotion, NEXT MANNHEIM, Freibank Musikverlag, Das Maschine, Federal Association of the Music Industry, The Nielsen Company, Futurest, ZDF/funk, Diogenes, Bastei Lübbe, Traumfabrik Studio Babelsberg, Börsenverein des deutschen Buchhandels, Deutsche Telekom/Electronic Beats, Red Bull

The other lecturers are from the following universities, among others:

University of Mannheim, Duale Hochschule Baden-Württemberg, Humboldt-Universität Berlin, FU Berlin, Frankfurt School of Finance and Management, TU Dresden, TU Vienna, Middle Tennesse State University (USA), Columbia College Chicago (USA), Linnaeus University Kalmar (Sweden)